Andrew Addy, a local real estate agent serving Chester County and the Greater Philadelphia Area, wanted a new brand and a new website. We began by discussing the content of the site. What to include, and what to exclude. In a market that is so … [Read more]
BLOG DESIGN: ExtraPackofPeanuts.com
Posted on 10/17/2012 //
ExtraPackofPeanuts.com wanted to redesign their site to give a more finished, professional, but still lighthearted look that represented the site's creator's personality. I began by gathering input from EPoP on color palettes, functionality, … [Read more]
Nike sells you as the product
Posted on 08/15/2012 // Leave a Comment
So, I've been a fan of Nike's advertising since I was a kid. I still have a shirt that proudly proclaims "Just Do It". What they managed to do here was sell us ourselves. In this spot, we are the product. Not the sneakers, not the star athlete, … [Read more]
Who says the French don’t laugh?
Posted on 08/15/2012 // Leave a Comment
Title: The Bear Brand: Canal+ Agency: BETC Paris Oh right, I say that. All the time. Well, I was dead wrong. This is hands down one of the funniest commercials I have seen in some time. BETC said they had to prove that the movies Canal+ … [Read more]